How Dieux built this send — a jumbo size value email shipped as product hero on Thursday at 9pm, carrying a $30 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Dieux does discount it averages 11.0% off — 11.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Dieux vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Jumbo Size Value
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
BIGGER IS BETTER
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$30 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$95
Urgency
Deadline-led
Expires Sun, Jul 6, 2025
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Jumbos”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“97.5% of people had a significant improvement in skin tone after 8 weeks”efficacy · substantiated
“100% of people had a reduction in the appearance of fine lines & wrinkles after 4 weeks”efficacy · substantiated
“Clinically proven to hydrate skin for up to 12 hours after application”efficacy · substantiated
“Twice the size (never twice the price) / lower cost per mL”efficacy · unsubstantiated
“Less packaging material = less waste created”sustainability · unsubstantiated
“Allure Best of Beauty Award Winner 2025 (Deliverance)”ranking · substantiated
Products featured
Instant Angel Lipid-Rich Moisturizer (Jumbo)hero
Deliverance 3-in-1 Repair Serum (Jumbo)
Air Angel Peptide Plumping Gel Cream (Jumbo)
DedCool Mochi Milk Travel Spray$30
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.