How Dieux built this send — a ingredient transparency email shipped as plain-text on Monday at 3am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: DieuxcampaignPreheader: “It’s called dusting”
Offer
Full price
Voice warmth
0.72
Sent
Mon · 3am
Format
Plain-text
How this send compares
When Dieux does discount it averages 11.0% off — 11.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Dieux vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Ingredient Transparency
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Have you heard of dusting?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“See full clinical results and experience Instant Angel yourself →”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
3am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“2.5% Peptide Blend to visibly firm skin and reduce the appearance of wrinkles”ingredient · substantiated
“12.25% Cera-Lipid Firming Complex replenishes essential lipids for visibly firmer, more hydrated skin”ingredient · substantiated
“3% Moisture Complex provides skin with immediate and long-lasting moisture”ingredient · substantiated
“100% of people saw reduced appearance of fine lines and wrinkles after 4 weeks of daily use”efficacy · substantiated
Products featured
Instant Angel Firming Moisturizerhero
Kujola
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