How Dieux built this send — a bundle savings email shipped as product hero on Saturday at 6am, carrying a 11% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
11% off — 11.5 points shallower than the tracked set average of 22.5% (this brand averages 11.0% when it discounts).
Voice warmth 0.75 for Dieux vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Savings
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
For Angels That Love a Good Deal...
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
11% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Explore the Savings”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Saturday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Dieux more, for less”efficacy · unsubstantiated
Products featured
Dieux Bundles / Gift Setshero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.