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Dieux/Influencer Endorsement/email teardown

Hailey Bieber is a Dieux-y angel

How Dieux built this send — a influencer endorsement email shipped as product hero on Tuesday at 6am, carrying a 11% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DieuxflowPreheader: “"Couldn't love this moisturizer more." ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
11% off
Voice warmth
0.65
Sent
Tue · 6am
Format
Product hero
How this send compares
  • 11% off — 11.5 points shallower than the tracked set average of 22.5% (this brand averages 11.0% when it discounts).
  • Voice warmth 0.75 for Dieux vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Influencer Endorsement
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
That $45 moisturizer that Hailey Bieber uses to get her signature glow? It's Instant Angel.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
11% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Instant Angel”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Hailey Bieber uses Instant Angel to get her signature glow”social proof · unsubstantiated
  • “Couldn't love this moisturizer more.”social proof · unsubstantiated
  • “Also seen in Byrdie, Allure, Vogue Business, Harper's Bazaar”social proof · substantiated
  • “57% [implied review/rating metric]”social proof · unsubstantiated
Products featured
  • Instant Angel$45hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.