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Dieux/Transparent Pricing & Clean Ingredients/email teardown

Skincare with high standards

How Dieux built this send — a transparent pricing & clean ingredients email shipped as editorial / long-form on Tuesday at 6am, carrying a 11% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DieuxflowPreheader: “No more leaps of faith ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
11% off
Voice warmth
0.85
Sent
Tue · 6am
Format
Editorial / long-form
How this send compares
  • 11% off — 11.5 points shallower than the tracked set average of 22.5% (this brand averages 11.0% when it discounts).
  • Voice warmth 0.75 for Dieux vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Transparent Pricing & Clean Ingredients
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Science Backed Efficacy
Hero headline
Welcome to Heaven on Earth
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
11% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Let's Dieux This”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Higher-powered ingredients”ingredient · unsubstantiated
  • “Products that do what they say they're going to do”efficacy · unsubstantiated
  • “Priced transparently for you to see”ingredient · unsubstantiated
Products featured

No products named.

Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.