How Dieux built this send — a social proof email shipped as user-generated on Thursday at 4am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Dieux does discount it averages 11.0% off — 11.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Dieux vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
DIEUX ON YOU — Words of affirmation, straight from our community
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOURS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
4am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Actually addicted. It keeps me so hydrated and makes my skin feel healthy and plump.”efficacy · unsubstantiated
“Anytime my skin feels overwhelmed or needs a reset, this is what I reach for. It leaves my skin soft, calm, and naturally glowy.”efficacy · unsubstantiated
“It takes off all my water proof makeup and eyelash glue like a dream.”efficacy · unsubstantiated
“A lifesaver for my acne-prone skin. It soothes and calms my redness and helps support my barrier, speeding up the healing process after a breakout.”efficacy · unsubstantiated
“Allure Best of Beauty Award Winner 2025 — Deliverance 3-in-1 Repair Serum”ranking · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.