How DIME built this send — a social proof email shipped as user-generated on Friday at 6pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
Voice warmth 0.64 for DIME vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
10/10 Recommend
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SAVE NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
trk.dimebeautyco.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
6pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“I love how easy everything is to apply. It doesn't take much time, and my skin feels so good after!”social proof · unsubstantiated
“I have been using DIME for over 2 years, and I love them! The products are not heavy, and my skin feels so hydrated!”social proof · unsubstantiated
“10/10 Recommend ⭐⭐⭐⭐⭐”ranking · unsubstantiated
Products featured
Dewy Day Creambestseller
Tinted Glow Wonderscreen® SPF 30bestseller
Hyaluronic Acid Serumbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.