How DIME built this send — a back in stock email shipped as product hero on Wednesday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When DIME does discount it averages 35.0% off — 12.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for DIME vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Back In Stock
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Fear Of Missing Out
Hero headline
Stay Awhile sold out fast last time
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“RESTOCK NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
trk.dimebeautyco.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Stay Awhile sold out fast last time”social proof · unsubstantiated
“a warm, modern fragrance that still has a hint of nostalgia”efficacy · unsubstantiated
“Wrap yourself in toasted pistachio, vanilla bean, and cashmere musk”ingredient · substantiated
Products featured
Stay Awhile Perfumerestock
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.