How Diptyque Paris built this send — a new launch email shipped as product hero on Tuesday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Diptyquecampaign
Offer
Full price
Voice warmth
0.60
Sent
Tue · 6pm
Format
Product hero
How this send compares
Voice warmth 0.68 for Diptyque Paris vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Ritual Education
Hero headline
Build a Signature Scented Ceremony
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.80
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BUILD YOUR OWN DIFFUSER”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
r.crm3.newsletter.diptyqueparis.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
Pass
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Refillable fragrance diffusers designed to perfume every room”efficacy · unsubstantiated
“Available in three sizes, from small rooms to wide open spaces”efficacy · unsubstantiated
“Inspired by the Maison's iconic oval silhouette”ingredient · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.