How Diptyque Paris built this send — a new launch email shipped as product hero on Thursday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Diptyquecampaign
Offer
Full price
Voice warmth
0.65
Sent
Thu · 6pm
Format
Product hero
How this send compares
Voice warmth 0.68 for Diptyque Paris vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Heritage
Hero headline
The bitter orange tree in all its beauty
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.80
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Discover the collection”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
40
Multi-CTA layout
Primary destination URL
r.crm1.newsletter.diptyqueparis.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
Pass
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The bitter orange tree in all its beauty”ingredient · unsubstantiated
Products featured
Eau des Sens Eau de Toilette$260hero
Eau des Sens Hair Mistnew
Eau des Sens Perfumed Hand Creamnew
Eau des Sens Oval Diffuser & Roller$300new
Kujola
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