How Divi built this send β a discount led email shipped as product hero on Friday at 4pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off β 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.70 for Divi vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Prime Day
Hero headline
Prime Day β Up to 30% Off, Ends Today
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βPromote fuller, thicker, denser-looking hair in as little as 6 weeks*βefficacy Β· substantiated
βImprove hair growth, volume, and densityβand help reduce sheddingβefficacy Β· unsubstantiated
βRefresh hair between washes without leaving any heavy buildup behindβefficacy Β· unsubstantiated
β*Results from an independent study of 31 participants over 12 weeks of daily useβefficacy Β· substantiated
Products featured
Scalp Serum$34hero
Dry Shampoo$22
Volumizing Shampoo
Hair Growth Vitamins$62
Kujola
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