Divi / New Launch / email teardown
βSmells like a freshly juiced orange.βπ How Divi built this send β a new launch email shipped as product hero on Wednesday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jul 1, 2026 From: Divi campaign Preheader: βThe reviews are in. They're obsessed. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
When Divi does discount it averages 30.0% off β 7.5 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.70 for Divi vs 0.70 across the set β right on the set median. 01
Message & creative Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Summer In A Bottle
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
No offer
Full-price email β no discount or incentive.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSmell It For Yourselfβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βFormulated to: Absorb oil, Revitalize scalp & hair, Boost volumeβ efficacy Β· unsubstantiated βSmells like a freshly juiced orangeβ ingredient Β· unsubstantiated βThe reviews are in. They're obsessed.β social proof Β· unsubstantiated Products featured
Sunkissed Citrus Dry Shampoo new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Divi β All new launch emails β Summer kickoff sends β