How Dolce Glow built this send — a discount led email shipped as product hero on Friday at 6pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 26.4% when it discounts).
Voice warmth 0.75 for Dolce Glow vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
Fourth of July Sale — Save 20% Off Sitewide
Emotional appeal
aspiration
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop + Save Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Save 20% off sitewide”efficacy · substantiated
“Receive an exclusive Dolce Glow Summer Tote Bag with purchases of $100+”guarantee · substantiated
Products featured
Glow Getaway Bundlehero
Dolce Glow Summer Tote Bagnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.