How Dolce Glow built this send — a discount led email shipped as product hero on Thursday at 5pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dolce GlowcampaignPreheader: “Starts with the perfect glow! Stock up on Senza Sole & Save 20% Off during the Fourth of July Sale ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.72
Sent
Thu · 5pm
Format
Product hero
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 26.4% when it discounts).
Voice warmth 0.75 for Dolce Glow vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Every Summer Night Out starts with the perfect glow!
Emotional appeal
aspiration
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Get The Glow”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% of consumer panel participants said their skin felt more hydrated after 1 week of using our professional solution post-spray tan”efficacy · substantiated
“100% of consumer panel participants said the spray tan improved their skin's overall appearance”efficacy · substantiated
“100% of consumer panel participants said the spray tan has a natural, streak-free color”efficacy · substantiated
“Dermatologist-tested, allergy-tested, tested on sensitive skin, fragrance-free, PET tested”ingredient · substantiated
“Formulated with collagen-boosting peptides”ingredient · unsubstantiated
“It's more than just a tan — it's a skin treatment”efficacy · unsubstantiated
Products featured
Senza Sole Professional Spray Tan Solutionhero
Kujola
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