How Dolce Glow built this send — a social proof email shipped as user-generated on Thursday at 8pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dolce GlowcampaignPreheader: “Don't just take our word for it...see what everyone is saying about the new Aqua Dark ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.70
Sent
Thu · 8pm
Format
User-generated
How this send compares
When Dolce Glow does discount it averages 26.4% off — 3.9 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Dolce Glow vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Retail Availability
Hero headline
Don't Just Take Our Word For It
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“See the reviews and shop Acqua Dark Hydrating Face Mist”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Acqua Dark is earning five-stars”social proof · substantiated
“No color transfer issue, no smell, no stickiness, perfect color”efficacy · unsubstantiated
“Available at Sephora”ranking · substantiated
Products featured
Acqua Dark Hydrating Face Mistnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.