How Dolce Glow built this send — a bundle deal email shipped as product hero on Thursday at 12am, carrying a 49% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dolce GlowcampaignPreheader: “Skip the appointment and glow on your own time Shop & Save during the Fourth of July Sale ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
49% off
Voice warmth
0.70
Sent
Thu · 12am
Format
Product hero
How this send compares
49% off — 26.5 points deeper than the tracked set average of 22.5% (this brand averages 26.4% when it discounts).
Voice warmth 0.75 for Dolce Glow vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Deal
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Self Tanning
Hero headline
Three Products. $40. Say Less.
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
49% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The Glow Getaway Edit”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Dolce Mist: spray tan in a can with a 360° applicator for an easy, streak-free glow”efficacy · unsubstantiated
“Bundle value: $79.00 for $40 (approx. 49% off)”guarantee · substantiated
Products featured
Last Minute Glow Bundle (Travel Mia Body Glow, Travel Dolce Mist, Mini Goccia di Sole, Kabuki Brush)$40hero
Dolce Mist Self Tanning Mist
Mini Goccia di Sole Hydrating Serum
Mini Mia Instant Body Glow
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.