How Dr. Bailey Skin Care built this send — a social proof email shipped as editorial / long-form on Sunday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
Voice warmth 0.73 for Dr. Bailey Skin Care vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Don't just take our word for it... Reviews Are In
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“After a couple of weeks of using the zinc soap at night and benzoyl peroxide wash in the morning, my back and chest were completely clear - which has never happened in my entire life.”efficacy · unsubstantiated
“That Zinc Soap has really helped the pimples I get from rosacea. It's cut out about 95% of them.”efficacy · unsubstantiated
“I have tried thousands of dollars of products and this is easily the best product on the market to control sensitivity and skin redness.”efficacy · unsubstantiated
“You got me on these great products in my early 20's. Yesterday was my 38th birthday and a woman thought I was in my 20s.”efficacy · unsubstantiated
“As seen in Glamour, Redbook, Shape, Natural Health”ranking · unsubstantiated
“2% Pyrithione Zinc”ingredient · substantiated
Products featured
Back and Body Acne Kit™bestseller
Calming Zinc®bestseller
Green Tea Antioxidant Skin Therapy™bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.