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Dr. Bailey Skin Care/Clean Ingredients/email teardown

The Benefits of Aloe Vera for Your Skin

How Dr. Bailey Skin Care built this send — a clean ingredients email shipped as editorial / long-form on Thursday at 10pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Dr. Bailey Skin CarecampaignPreheader: “Discover why this soothing ingredient remains a skincare favorite. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.65
Sent
Thu · 10pm
Format
Editorial / long-form
How this send compares
  • 10% off — 12.6 points shallower than the tracked set average of 22.6% (this brand averages 13.3% when it discounts).
  • Voice warmth 0.72 for Dr. Bailey Skin Care vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Hydration Starts with Aloe Vera
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$135
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“EXPLORE ALOE VERA”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Aloe vera helps support the skin barrier while delivering lightweight hydration”ingredient · unsubstantiated
  • “Natural Face, Hand and Body Lotion delivers deep hydration and soothes dry skin”efficacy · unsubstantiated
  • “Extremely Gentle Foaming Facial Botanical Cleanser is pH balanced and won't strip skin”efficacy · unsubstantiated
  • “New Formula — plant-based + pH balanced cleansing for all skin types”ingredient · unsubstantiated
Products featured
  • Natural Face, Hand and Body Lotion
  • Extremely Gentle Foaming Facial Botanical Cleansernew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.