How Dr. Brandt Skincare built this send — a kit savings email shipped as mixed / modular on Sunday at 9pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 27.8% when it discounts).
Voice warmth 0.55 for Dr. Brandt Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Kit Savings
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Find Your Fix. Save More.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop All Kits”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Backed by dermatologists, proven by results.”efficacy · unsubstantiated
“Lifts lids + brightens under-eyes in just 14 days.”efficacy · unsubstantiated
“Stimulates collagen for firmer, denser, more lifted skin in 28 days.”efficacy · unsubstantiated
“Minis that deliver results in just one use.”efficacy · unsubstantiated
“As Seen on TV”social proof · unsubstantiated
“Real science. Real results.”efficacy · unsubstantiated
Products featured
Deep Pore Detox Kit$60
The Pore-Fect Set$60
Pre-Event Radiance Kit$75
Truly Eye-Opening Duo$95
Collagen Control Kit$245
Microneedling Recovery Kit$150
4-in-1 Instant Results Kit$22
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.