How Dr. Brandt Skincare built this send — a discount led email shipped as mixed / modular on Wednesday at 8pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 27.8% when it discounts).
Voice warmth 0.55 for Dr. Brandt Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Skin Concern Targeting
Hero headline
WHAT'S YOUR SKIN STRUGGLING WITH? Let's fix it.
Emotional appeal
fear of missing out
Calendar moment
Independence Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE — CODE [redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Tightens under-eye on contact · 5 min visible results · All skin types”efficacy · unsubstantiated
“Filmatrix™ ingredient in No More Baggage”ingredient · unsubstantiated
“At-home pro resurfacing · Dual-action AHA”efficacy · unsubstantiated
Products featured
No More Baggage$36
Pore Refiner & Minimizing Primer$36
Advanced Microdermabrasion Face Exfoliator$59
Hyaluronic Face Cream 2.0
Wrinkle Release Serum$51
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.