How Dr. David Jack built this send — a clinical ingredients email shipped as mixed / modular on Wednesday at 9am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr. David JackcampaignPreheader: “Reset your skin barrier with a complimentary Blue Peel when you spend £200+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.55
Sent
Wed · 9am
Format
Mixed / modular
How this send compares
When Dr. David Jack does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.56 for Dr. David Jack vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Reset Your Skin With a Complimentary Hydration Hero When You Spend £200+
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$200
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP OUR BESTSELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Ceramides, Niacinamide, Azelaic Acid, Hyaluronic Acid, and Vitamin B5 work in tandem to mend your skin's protective barrier”ingredient · unsubstantiated
“Restoring optimal hydration and leaving your complexion plump and youthful”efficacy · unsubstantiated
“Bestselling Blue Face Peel”social proof · unsubstantiated
Products featured
Blue Peel Hydrating Balancing Maskhero
All Day Long Daily Defence SPF 50+ Moisturiser
Skin Cushion Pro-Lipid Recovery Cream
Stellar Meso Renew Eye Cream
Yellow Peel Pigment Correcting Mask
Kujola
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