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Dr. David Jack/Discount Led/email teardown

HEATWAVE EXCLUSIVE! Enjoy 25% Savings

How Dr. David Jack built this send — a discount led email shipped as product hero on Thursday at 5pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Dr. David JackcampaignPreheader: “Discover the SPF Edit ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.65
Sent
Thu · 5pm
Format
Product hero
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.56 for Dr. David Jack vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Ingredient Education
Hero headline
HEATWAVE EXCLUSIVE! THE SPF EDIT — Enjoy 25% Savings
Emotional appeal
fear of missing out
Calendar moment
Heatwave
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SPF EDIT”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Thursday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Niacinamide strengthens skin barrier & reduces redness”ingredient · unsubstantiated
  • “Glutathione reduces fine lines & wrinkles”ingredient · unsubstantiated
  • “Carotolino provides advanced blue light protection”ingredient · unsubstantiated
  • “Hyaluronic Acid provides deep hydration and skin firming”ingredient · unsubstantiated
  • “Vitamin C brightens, firms & potent antioxidant protection”ingredient · unsubstantiated
  • “Kigelia Fruit Extract soothes inflammation & improves firmness”ingredient · unsubstantiated
  • “Lightweight and fast-absorbing formula”efficacy · unsubstantiated
Products featured
  • ALL DAY LONG Daily Defence SPF 50+ Moisturiserhero
  • EVERYBODY Brightening SPF Body Moisturiserhero
  • SPF Duohero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.