If THESE reviews don’t convince you, maybe 15% OFF will
How Dr Dennis Gross Skincare built this send — a social proof email shipped as mixed / modular on Thursday at 12am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr Dennis Gross SkincarecampaignPreheader: “REAL people. REAL results. 🤯”
Offer
15% off
Voice warmth
0.65
Sent
Thu · 12am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 21.7% when it discounts).
Voice warmth 0.61 for Dr Dennis Gross Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
If THESE reviews don't convince you, maybe 15% OFF will
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“REAL people. REAL results.”efficacy · unsubstantiated
“Vitamin C Lactic is the perfect AM combo. My skin is already looking brighter after the first month of using.”social proof · unsubstantiated
Products featured
Vitamin C Lacticbestseller
Kujola
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