Dr. Day's Most Loved for Beautiful Skin From Head to Toe
How Doris Day MD built this send — a social proof email shipped as mixed / modular on Friday at 12pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Doris Day MDflow
Offer
15% off
Voice warmth
0.80
Sent
Fri · 12pm
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.73 for Doris Day MD vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Dr. Day's Most Loved Products
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
12pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Developed using the most powerful ingredients that when combined in a 4-step routine will leave your skin looking radiant and rejuvenated”efficacy · unsubstantiated
“No.1 Cosmetic Dermatologist in New York — Newsweek 2024 Best Cosmetic Dermatologists”ranking · substantiated
“CE+HPR Eye Cream contains Vitamins C & E and Peptides”ingredient · substantiated
“Dew Drop Ultra contains Squalane and Bisabolol”ingredient · substantiated
“Multiple 5-star customer reviews across all featured products”social proof · substantiated
Products featured
Silky Foam Cleanserbestseller
CE+HPR Eye Creambestseller
Dew Drop Ultrabestseller
Retinol Body Serumbestseller
Kujola
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