How Doris Day MD built this send β a clinical expertise email shipped as editorial / long-form on Tuesday at 9am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.73 for Doris Day MD vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Expertise
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Meet Dr. Shereen Teymour
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.50
βWeββYouβ
Expressiveness0.45
RestrainedExuberant
Reading grade 11.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSchedule an Appointmentβ
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βNo. 1 Cosmetic Dermatologist in New York β Newsweek 2024 Best Cosmetic Dermatologistsβranking Β· substantiated
βBoard-certified dermatologist with intensive two-year fellowship under Dr. Doris Dayβefficacy Β· substantiated
βKnown for elegant, beautifully balanced injectable work that enhances without overpoweringβefficacy Β· unsubstantiated
βDecades of clinical expertise, internationally recognized leadershipβefficacy Β· unsubstantiated
Products featured
Menopause Kithero
Prejuvenation Regimen
Hair Care
Body Care
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