๐Our Relationship Will Transform Your Skin. Get 15% Off Your First Order!
How Doris Day MD built this send โ a clinical expertise & skin transformation email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.73 for Doris Day MD vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Expertise & Skin Transformation
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
We All Have Beauty โ Do You See Yours?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
โWeโโYouโ
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Nowโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โOver 20 years helping people see and enhance their beauty as a cosmetic dermatologistโefficacy ยท unsubstantiated
โNutrient-rich ingredients that help restore moisture in the skin to reduce the appearance of fine lines, wrinkles, and crepey skinโingredient ยท unsubstantiated
โReduces redness and soothes inflammation while maintaining the skin's natural moisture barrierโefficacy ยท unsubstantiated
โNo. 1 Cosmetic Dermatologist in New York โ Newsweek 2024 Best Cosmetic Dermatologistsโranking ยท substantiated
โProducts help detoxify the skin and reduce the frequency and severity of future breakoutsโefficacy ยท unsubstantiated
Acne Regimen (Gentle Acne Gel Cleanser, Retinol Level 3, Clarifying Mint Mask)
Kujola
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