Doris Day MD / Physician Led Clinical Authority / email teardown
Welcome to Dr. Doris Day Dermatology How Doris Day MD built this send — a physician led clinical authority email shipped as mixed / modular on Tuesday at 9am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Doris Day MD flow Preheader: “We believe in aging gracefully, not helplessly. Personalized, science-based care for healthy, beautiful skin. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).Voice warmth 0.73 for Doris Day MD vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Physician Led Clinical Authority
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Welcome to Dr. Doris Day Dermatology
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.72
Casual Formal
Reader focus 0.60
“We” “You”
Expressiveness 0.45
Restrained Exuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“Shop Doris Day MD”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“No.1 Cosmetic Dermatologist in New York — Newsweek 2024” ranking · substantiated “Physician-led, aesthetic dermatology” efficacy · unsubstantiated “Science-based care for healthy, beautiful skin” efficacy · unsubstantiated “Featured in Women's Health, Newsweek, TODAY” social proof · substantiated “Castle Connolly Top Doctors 2026” ranking · substantiated “Hollywood Reporter Cosmetic Doctors 2025” ranking · substantiated Products featured
Facial Silk Screen SPF 40 CE HPR Eye Ultra Rich Peptide Renewal Retinol Level 2 Solution Sets Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
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The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Doris Day MD → All physician led clinical authority emails → All % off offers →