How Doris Day MD built this send — a consultation education email shipped as editorial / long-form on Sunday at 9am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Doris Day MD does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for Doris Day MD vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Consultation Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
What to Expect From Your Consultation
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Schedule a Consultation”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
9am
Send type
flow
Flow: post purchase
07
Claims & products
Claims extracted
“No.1 Cosmetic Dermatologist in New York — Newsweek 2024 Best Cosmetic Dermatologists”ranking · substantiated
“Board-certified dermatologist specializing in physician-led aesthetic dermatology and advanced non-invasive treatments”efficacy · substantiated
“Team known for both their professionalism and warmth”social proof · unsubstantiated
Products featured
Silky Foam Cleansing Mousse
Ultra Rich Peptide Renewal Cream
Facial Silk Sunscreen SPF 40
Kujola
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