How Dr.Jart+ built this send — a welcome first order discount email shipped as product hero on Tuesday at 10pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr.Jart+flowPreheader: “Plus, meet our bestselling tinted moisturizer from Korea.”
Offer
15% off
Voice warmth
0.65
Sent
Tue · 10pm
Format
Product hero
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.64 for Dr.Jart+ vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Welcome First Order Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Korean Skincare Heritage
Hero headline
Meet the original hybrid from Korea.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$50
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“USE CODE: [redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
clicks.em.drjart.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
10pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“96% said skin tone looks even”efficacy · unsubstantiated
“97% said skin feels moisturized”efficacy · unsubstantiated
“Meet the original hybrid from Korea”ingredient · unsubstantiated
“Bestselling tinted moisturizer from Korea”ranking · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.