How Dr. Jones Naturals built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 44.3% when it discounts).
Voice warmth 0.64 for Dr. Jones Naturals vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome To A Better Routine
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM 10% OFF NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clean, recognizable ingredients you can look up”ingredient · unsubstantiated
“Formulas developed from a real dental background”efficacy · unsubstantiated
“Thousands of loyal customers who keep coming back”social proof · unsubstantiated
“30-day satisfaction guarantee on every order”guarantee · substantiated
“Fluoride-free, SLS-free, and built around colloidal silver for a clean that actually lasts”ingredient · unsubstantiated
“Sharp focus, sustained performance, and no jitters from the first sip to the last task”efficacy · unsubstantiated
Products featured
Vitamin Mineral Fusionbestseller
SuperSilver Fluoride Free Toothpastebestseller
Turbo Force Plusbestseller
Kujola
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