How Dr. Jones Naturals built this send — a clean ingredients email shipped as mixed / modular on Wednesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 44.3% when it discounts).
Voice warmth 0.64 for Dr. Jones Naturals vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
You've Got Questions
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET 10% OFF YOUR FIRST ORDER →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clean ingredients you recognize — just simple, purposeful formulas built around ingredients that make sense.”ingredient · unsubstantiated
“All Dr. Jones Naturals products are free from gluten, soy, dairy, artificial preservatives, synthetic colors, and artificial flavors.”ingredient · unsubstantiated
“All products are manufactured in the United States in FDA-registered, GMP-compliant facilities.”efficacy · substantiated
“Thousands of repeat customers have been coming back to these formulas for years, not because of a discount, but because they work.”social proof · unsubstantiated
“30-Day Satisfaction Guarantee — reach out within 30 days and we'll make it right.”guarantee · substantiated
Products featured
Vitamin Mineral Fusionhero
Super Coral Whitening Toothpaste
Turmeric Toothpaste
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.