How Dr. Jones Naturals built this send — a social proof email shipped as user-generated on Friday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 44.3% when it discounts).
Voice warmth 0.64 for Dr. Jones Naturals vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Countdown / urgency
Secondary theme
Discount Led
Hero headline
Don't Just Take Our Word For It — Here's What Our Customers Keep Saying
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Live countdown
Expires Invalid Date
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“I really like the top brain. I started using it about a year ago. I don't do mornings, and it helps me move on along with no jitters or weird feelings. Just good clean energy!!”efficacy · unsubstantiated
“I've been using their toothpaste for years. My dentist noticed a difference in healthy teeth and asked what I was using.”social proof · unsubstantiated
“After cutting out soft beverages in conjunction with his product, I have seen substantial results in my teeth being whitened and feeling healthier on the gums.”efficacy · unsubstantiated
“Everyone needs a multivitamin. Why not try the best? It's been a family favorite for years!”social proof · unsubstantiated
Products featured
Top Brain
SuperSilver Whitening Toothpaste
Turmeric Toothpaste
Vitamin Mineral Fusion
Turbo Force Plus
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.