How Dr. Loretta built this send — a new launch email shipped as mixed / modular on Sunday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.9% when it discounts).
Voice warmth 0.66 for Dr. Loretta vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Skincare that goes where you go
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The Discovery Set”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Intense Replenishing Serum is #1 Best Seller”ranking · unsubstantiated
“Barrier Enhancing Milky Essence — Allure award winner”ranking · substantiated
“Gentle Hydrating Cleanser — Allure award winner”ranking · substantiated
“Resurfacing Enzyme Polish — Allure Best of Beauty winner”ranking · substantiated
“Subscribe and save 10% with auto-delivery”guarantee · substantiated
“Free shipping on US orders $100+ plus 3 free samples”guarantee · substantiated
“Recycle your empties with us for free”sustainability · substantiated
“84% (implied satisfaction/efficacy stat visible in email)”efficacy · unsubstantiated
Products featured
Discovery Sethero
Antioxidant Repair Serum with Vitamin Cnew
Barrier Enhancing Milky Essence with Ectoinnew
Gentle Hydrating Cleanser with Marine Peptides
Intense Replenishing Serum with Glycolipidsbestseller
Resurfacing Enzyme Polish with Niacinamide
Barrier Repair Gel Cream
Universal Glow Daily Defense Mineral Sunscreen Fluid SPF 40 with Ectoin
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.