How Dr. Loretta built this send β a new customer welcome discount email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 10.9% when it discounts).
Voice warmth 0.66 for Dr. Loretta vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Dermatologist Developed Clinical Results
Hero headline
Thank you for being here. Enjoy 15% off your first purchase.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jun 24, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Allβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βDermatologist-developed skincare backed by scienceβefficacy Β· unsubstantiated
βPowerful ingredients and proven resultsβefficacy Β· unsubstantiated
βAllure Best of Beauty 2025 Award Winner (Barrier Enhancing Milky Essence)βranking Β· substantiated
βFormulas support your skin through everyday stressorsβefficacy Β· unsubstantiated
βRecycle your empties with us for freeβsustainability Β· substantiated
Products featured
Barrier Repair Gel Creambestseller
Gentle Hydrating Cleanserbestseller
Barrier Enhancing Milky Essencebestseller
Intense Replenishing Serumbestseller
Kujola
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