How Dr. Loretta built this send — a clean ingredients email shipped as product hero on Sunday at 3pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.9% when it discounts).
Voice warmth 0.66 for Dr. Loretta vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
The Power of Antioxidants.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Antioxidants”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Antioxidants neutralize free radicals caused by UV, pollution, and other environmental stressors.”efficacy · unsubstantiated
“Free radicals accelerate visible signs of aging by breaking down collagen.”ingredient · unsubstantiated
“Antioxidant-powered formulas including Lipochroman® and Vitamin C that neutralize free radicals and improve the appearance of fine lines, hyperpigmentation, and loss of firmness.”ingredient · unsubstantiated
“Complete your regimen with our award-winning cleanser.”ranking · unsubstantiated
“$198 ($220 Value) for the Antioxidant Repair Regimen.”guarantee · substantiated
Products featured
Antioxidant Repair Serumhero
Anti-Aging Repair Moisturizer
Antioxidant Repair Regimen$198
Kujola
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