How DRMTLGY built this send โ a discount led email shipped as product hero on Monday at 2pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off โ 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.63 for DRMTLGY vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
The Sun Recovery Routine
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Hydrators & Save 25%โ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โMulti-active system helps bind moisture to skin for deep, lasting hydrationโefficacy ยท unsubstantiated
โPeptide- and ceramide-rich mask works overnight to replenish the skin's moisture barrier and visibly reduce rednessโingredient ยท unsubstantiated
โNow formulated with CeraPepยฎ Technologyโingredient ยท unsubstantiated
Products featured
Needle-lessยฎ Serumhero
Soothe & Recovery Cream
Barrier Repair Mask
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.