How DRMTLGY built this send — a sun protection email shipped as product hero on Friday at 2pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.63 for DRMTLGY vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Sun Protection
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Your Daily Summer Defense
Emotional appeal
fear of missing out
Calendar moment
Summer Holiday Weekend
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Sunscreen”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Broad-spectrum protection, lightweight hydration, and a subtle glow (Universal Tinted Moisturizer SPF 46)”efficacy · unsubstantiated
“Nourishing, non-greasy formula will help seal in hydration (DayDream SPF 40)”efficacy · unsubstantiated
“Sunscreen should be refreshed every 2 hours”efficacy · substantiated
“Medical Grade Skin Care (brand descriptor on packaging)”ingredient · unsubstantiated
Products featured
Universal Tinted Moisturizer SPF 46hero
Hydra Stick SPF 34
Daydream SPF 40
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.