How Dr Sabrina built this send — a summer eye care email shipped as product hero on Thursday at 9am, carrying a 11% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr Sabrinacampaign
Offer
11% off
Voice warmth
0.75
Sent
Thu · 9am
Format
Product hero
How this send compares
11% off — 11.5 points shallower than the tracked set average of 22.5% (this brand averages 12.2% when it discounts).
Voice warmth 0.62 for Dr Sabrina vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Eye Care
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Bundle Discount
Hero headline
Your Eyes need all the Freshness they can get.
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
11% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE DUO”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Soothes, depuffs and restores comfort to tired, heat-stressed eyes”efficacy · unsubstantiated
“Gently cleanses and replenishes moisture so your skin can actually breathe”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.