How Dr Sabrina built this send — a clinical results email shipped as product hero on Wednesday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr Sabrinacampaign
Offer
Full price
Voice warmth
0.50
Sent
Wed · 7am
Format
Product hero
How this send compares
When Dr Sabrina does discount it averages 12.2% off — 10.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.62 for Dr Sabrina vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Ingredient Innovation
Hero headline
The Perfect 360 Eye Illuminate Serum
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE PERFECT 360 SERUM”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Triple-liposomal eye serum featuring the patent-pending Kiara Molecule”ingredient · unsubstantiated
“Clinically designed to target the four main causes of tired eyes: puffiness, under-eye pigmentation, barrier weakness and inflammation-related ageing”efficacy · unsubstantiated
“After just 6 weeks of use — 2/3 of participants reported visible reduction in eye bags, fine lines and wrinkles, pigment and dark spots”efficacy · substantiated
“Suitable for all skin types”efficacy · unsubstantiated
Products featured
Dr Sabrina Perfect 360 Eye Illuminate Serumhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.