How Dr Sabrina built this send — a clinical expertise & founder authority email shipped as editorial / long-form on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr Sabrinaflow
Offer
10% off
Voice warmth
0.70
Sent
Tue · 7am
Format
Editorial / long-form
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 12.2% when it discounts).
Voice warmth 0.62 for Dr Sabrina vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Expertise & Founder Authority
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
We are thrilled to have you onboard
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“EXPLORE THE FULL RITUAL HERE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Founded by an award-winning Oculoplastic Surgeon”ingredient · unsubstantiated
“Ophthalmologist-Formulated first step to maintain barrier comfort”efficacy · unsubstantiated
“Triple-action liposomal serum targeting pigmentation, puffiness, and signs of ageing”efficacy · unsubstantiated
“At-Home technology for long-term maintenance and revitalisation”efficacy · unsubstantiated
Products featured
Hydrating Eye Cleanser
Perfect 360 Eye Illuminate Serumhero
Eye Regenerate LED Mask
Bright Eye Hydrocolloid Patches
Relax & Refresh Eye Mask
Kujola
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