How Dr Sabrina built this send — a social proof email shipped as product hero on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr Sabrinacampaign
Offer
15% off
Voice warmth
0.65
Sent
Tue · 7am
Format
Product hero
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 12.2% when it discounts).
Voice warmth 0.62 for Dr Sabrina vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Clinical Results
Hero headline
THE PEOPLE HAVE SPOKEN — Here is why they are loving our Eye Serum
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
“Noticed a difference after a decent amount of time — customer review”social proof · substantiated
“Improved fine lines and is great for anti-aging — customer review”efficacy · unsubstantiated
“Before/after imagery showing reduction in dark circles”efficacy · unsubstantiated
Products featured
Dr Sabrina™ Perfect 360 Eye Illuminate$90hero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.