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Dr Sam's/Gift With Purchase/email teardown

Your free gift is about to expire!

How Dr Sam's built this send — a gift with purchase email shipped as product hero on Wednesday at 7am, carrying a $22 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Dr Sam'sflowPreheader: “Get a Flawless Moisturiser Intense 25ml on us when you spend £40 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$22 off
Voice warmth
0.65
Sent
Wed · 7am
Format
Product hero
How this send compares
  • Voice warmth 0.77 for Dr Sam's vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Clinical Results
Hero headline
Your free gift is about to expire!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$22 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$50
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “First NAD+-boosting barrier repair moisturiser”ingredient · unsubstantiated
  • “Clinically proven to be suitable for sensitive skin”efficacy · substantiated
  • “Human Repeat Insult Patch Test carried out on 100 subjects over a 6 week period with sensitive or eczema prone skin”efficacy · substantiated
  • “Cruelty Free”sustainability · unsubstantiated
  • “60 Day Happiness Pledge”guarantee · substantiated
Products featured
  • Flawless Moisturiser Intense 25ml$22hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.