How Dr. Barbara Sturm built this send — a summer sets email shipped as product hero on Thursday at 4pm, carrying a 25% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr. Barbara SturmcampaignPreheader: “With exclusive savings up to 25%”
Offer
25% off
Voice warmth
0.55
Sent
Thu · 4pm
Format
Product hero
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 18.6% when it discounts).
Voice warmth 0.58 for Dr. Barbara Sturm vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Sets
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
SUMMER-READY SETS
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SETS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
clicks.drsturm.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Curated with skincare essentials for lightweight hydration, advanced sun protection, and post-sun recovery”efficacy · unsubstantiated
“Complimentary CLEANSER 50 ML and FACE CREAM 20 ML, worth $100, when you purchase any summer set”guarantee · substantiated
Products featured
Summer Setshero
Cleanser 50 ML
Face Cream 20 ML
Kujola
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