How Dr. Barbara Sturm built this send — a routine / education email shipped as mixed / modular on Monday at 4am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr. Barbara SturmcampaignPreheader: “To suit your specific needs”
Offer
20% off
Voice warmth
0.65
Sent
Mon · 4am
Format
Mixed / modular
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.58 for Dr. Barbara Sturm vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine / education
How-to, building a routine, and how to apply the product.
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Hero headline
Personalized Skincare Routine
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Routine Finder”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
40
Multi-CTA layout
Primary destination URL
clicks.drsturm.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
4am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Created by skincare experts, Dr. Barbara Sturm's Routine Finder gives you personalized product and routine recommendations that address your skin's individual needs.”efficacy · unsubstantiated
“Subscribe & Save 20%”guarantee · substantiated
Products featured
No products named.
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.