How Dr. Barbara Sturm built this send — a routine education email shipped as editorial / long-form on Tuesday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr. Barbara SturmcampaignPreheader: “In 3 Simple Steps”
Offer
20% off
Voice warmth
0.60
Sent
Tue · 4pm
Format
Editorial / long-form
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.58 for Dr. Barbara Sturm vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Summer Skin
Hero headline
The Ultimate Summer Skincare Routine
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BUILD YOUR SUMMER ROUTINE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
clicks.drsturm.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Keep your skin nourished and radiant throughout the warmer months”efficacy · unsubstantiated
“Gentle cleansers, soothing serums, and lightweight moisturizers for healthy, glowing summer skin”efficacy · unsubstantiated
Products featured
Gentle Cleanser
Soothing Serum
Lightweight Moisturizer
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