How Dr. Barbara Sturm built this send — a spa & boutique experience email shipped as mixed / modular on Wednesday at 4am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr. Barbara SturmflowPreheader: “At our Spa & Boutiques”
Offer
15% off
Voice warmth
0.60
Sent
Wed · 4am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.58 for Dr. Barbara Sturm vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Spa & Boutique Experience
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
We'd Love To See You In Person
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$200
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.80
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“DISCOVER SPA & BOUTIQUES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
33
Multi-CTA layout
Primary destination URL
clicks.drsturm.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
4am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Advanced AI technology that delivers in-depth insights into your skin's current condition”efficacy · unsubstantiated
“Reduces the appearance of hyperpigmentation including age spots, sun damage, and melasma for more even, radiant skin”efficacy · unsubstantiated
“Includes microcurrent/radio frequency to reduce the appearance of fine lines, wrinkles and dullness for youthful-looking skin”ingredient · unsubstantiated
Products featured
Anti-Pigmentation Facial
Super Anti-Aging Facial
Sturm Skin Analyzernew
Kujola
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