How Dr. Barbara Sturm built this send — a routine education email shipped as product hero on Sunday at 10pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Dr. Barbara SturmcampaignPreheader: “A foundational step for healthy skin”
Offer
20% off
Voice warmth
0.45
Sent
Sun · 10pm
Format
Product hero
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.58 for Dr. Barbara Sturm vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Skin Type Targeting
Hero headline
Cleanser Refresher
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP CLEANSERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
clicks.drsturm.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Sunday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Gentle cleansers remove impurities without compromising the skin barrier, leaving skin clear, smooth, and balanced.”efficacy · unsubstantiated
“Infused with Aloe Vera and Purslane, this gentle foaming formula removes make-up, SPF and impurities without stripping the skin.”ingredient · unsubstantiated
“Niacinamide-powered cleanser and exfoliator to rebalance excess sebum.”ingredient · unsubstantiated
“Enriched with potent antioxidants Purslane and Vitamin E for anti-pollution protection.”ingredient · unsubstantiated
Products featured
Cleanserhero
Enzyme Cleanser
Super Anti-Aging Cleansing Cream
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.