How DTK Nail Supply built this send — a seasonal color edit email shipped as editorial / long-form on Thursday at 7am, carrying a 22% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
22% off — 0.5 points shallower than the tracked set average of 22.5% (this brand averages 22.0% when it discounts).
Voice warmth 0.74 for DTK Nail Supply vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Seasonal Color Edit
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Bright Color Season
Emotional appeal
aspiration
Calendar moment
July 4th
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
22% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Summer Brights >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
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Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.