How DTK Nail Supply built this send — a welcome offer / free shipping email shipped as mixed / modular on Tuesday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When DTK Nail Supply does discount it averages 22.0% off — 0.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.74 for DTK Nail Supply vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Offer / Free Shipping
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Largest Selection & Professional Pricing
Hero headline
Welcome to DTK Nail Supply! Free Shipping Over $45
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$45
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Thousands of professional nail products & trending colors”ingredient · unsubstantiated
“Top salon products at competitive prices”efficacy · unsubstantiated
“Friendly support from experienced nail professionals”efficacy · unsubstantiated
“LAVIS Nail Glue Extra Strong 3-Second Bond”efficacy · unsubstantiated
Products featured
OPI Intelli-Gel S86 Bubble Bath Gel Polish
DND DC Base #800 + Top #900 No-Cleanse Combo
NuGenesis Base Gel 0.5 oz
OPI Intelli-Gel H22 Funny Bunny Gel Polish
DND Daisy Base #500 + Top #600 No-Cleanse Combo
LAVIS Nail Glue Extra Strong 3-Second Bond
Kujola
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