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DUNE SUNCARE/Back In Stock/email teardown

You Asked. We Brought It Back. THE SPORTO SPRAY ❤️‍🔥

How DUNE SUNCARE built this send — a back in stock email shipped as product hero on Wednesday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: DUNE Suncare®flowPreheader: “Snag our newly restocked Sporto Spray — before it sells out, again. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.72
Sent
Wed · 3pm
Format
Product hero
How this send compares
  • When DUNE SUNCARE does discount it averages 19.0% off — 3.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.67 for DUNE SUNCARE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Back In Stock
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
THE SPORTO SPRAY IS BACK!
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SPORTO SPRAY”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
3pm
Send type
flow
Flow: other
07

Claims & products

Claims extracted
  • “Broad spectrum SPF 50”efficacy · substantiated
  • “80 minutes sweat + water resistance”efficacy · substantiated
  • “Non-aerosol; benzene-free”ingredient · unsubstantiated
  • “Enriched with avocado oil + aloe”ingredient · substantiated
  • “Antioxidant rich; helps to defend against free radicals”efficacy · unsubstantiated
  • “Won't clog pores”efficacy · unsubstantiated
  • “DUNE's no. 1 peak-season bestseller”ranking · unsubstantiated
  • “Paraben free, Non toxic, Vegan, Non GMO, Cruelty free, Reef friendly”ingredient · unsubstantiated
Products featured
  • The Sporto Sprayrestock
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.